Over the past four months I’ve set a group of 39 students out on an experiment. They are undergraduates at Indiana University Northwest in a 300-level marketing class who have a curriculum full of the four P’s, retailing, supply chain management...
Bob Franko
Here’s the Good News: It’s Over.
The election sauntered across our landscape like a two-year tornado, churning debris and data into a soupy mix of dialogue and diatribe. It left a trail of destruction – or opportunity – however you choose to view it, but alas, it’s over. Today...
The Paralysis of Concern
There’s a real good chance that if you’ve been in a meeting today pitching a new idea or discussing an initiative, someone nodded approvingly but then started a response with the four words that are the linguistic equivalent of air brakes: “My...