Centier Bank, Indiana’s largest private, family-owned bank, is pleased to announce that it will be the featured company on an upcoming national broadcast of the award-winning educational series, Viewpoint with Dennis Quaid. The series depicts stories of industry-leading organizations, with preceding episodes highlighting the impacts of companies such as Southwest Airlines and Royal Caribbean.
Mike Schrage, Chairman and CEO of Centier Bank, said he was proud to say “yes” to accepting this opportunity when it was presented in late 2020. The project was filmed over the summer in Merrillville, Ind., where the bank is headquartered.
“Community banks are locally owned and operated financial institutions that keep money circulating within the community,” Schrage explained. “Deposits come in, loans go out, and it all stays close to home because every cent is about the community--even down to employing locals. The episode tells the story of the impact of community banks and why they are essential to towns across America. It’s humbling for Centier to tell the story of community banking, and to help people realize how crucial community banks are to their local economies.”
The broadcasts are currently airing on channels like CNN, CNN Headline News, MSNBC, CNBC, Fox News, Fox Business Network, TLC, Travel and Discovery, and the episode is also expected to be distributed to the Public Television affiliates the week Jan. 24, 2022.
John Patrick, Senior Producer at Viewpoint, said production approached Centier Bank because of its longstanding history and commitment to Indiana communities.
“We at Viewpoint search far and wide to feature companies that viewers connect with,” Patrick explained. “Community banks have more positive impacts than people realize. When we came across Centier Bank, we saw a great story that needed to be told.”
“Centier Bank has heart,” he added.
Schrage said some of the touchpoints he and other leaders of the bank highlight in the episode are community service, the importance of a local workforce, and the principle that community banks keep its money locally circulating to build better places to live.
“If we could choose one takeaway for viewers from this program, it would be to appreciate how local community banks care,” Schrage said. “I hope they’ll start noticing the impact their local banks have in their communities. Whether it’s financing the start of new local businesses or infrastructure, helping--local community banks like Centier are essential.”
For more information about Viewpoint with Dennis Quaid, go to viewpointproject.com. For more information about Centier Bank, go to centier.com/.
