Quantifying Your Impact on Social Media When You Need to Report It to Superiors

By: Indiana Chamber of Commerce Last Updated: April 19, 2011

The following is a guest blog from Steve Robinson of Constant Contact:

IndianaChamberWhat are the best ways to quantify your impact – and progress – on Twitter and Facebook when you have to report it to your superiors?

If you accept that social media will help your organization, then what the issue really comes down to is: How do I measure its impact and know whether my posts and tweets are generating the social media buzz we’re looking for?

The easiest thing to keep track of is the number of “followers” you have on Twitter and the number of people who "Like" your Facebook Page. Over time, those numbers should go up if you engage your network with valuable and relevant content.

How will you keep track of the engagement? Allow me to suggest a variety of tools, all of them free, that you can use to monitor what’s being said about you. They have the added benefit of allowing you to streamline some of your social media activities as well:

Other tools you can use include Google Analytics, to see if social media is driving traffic to your website, and email marketing reports, to see how many people click on the social media icons in your emails and how many people have joined your email list.


Steve Robinson is a Senior Regional Development Director for Constant Contact. In addition to serving as the President of the Lake County, Illinois Chamber of Commerce, he relies on his nearly 30 years of experience in small business ownership, business development, sales, and fundraising to help associations, small businesses, and nonprofits achieve success. He understands the importance of staying connected with one’s customer base and using affordable marketing technologies to do it.