Xfinity Launches Ultimate Viewing Destination for Universal Pictures’ ‘Wicked’ Across Devices
Destination Enables Fans to Immerse Themselves in All Things Oz Ahead of the Film’s November 22 Release, With Behind-the-Scenes Content, Music, Interviews, Interactive Features and More
On November 22, Universal Pictures’ new cinematic event, Wicked, the untold story of the witches of Oz, soars in theaters across the country, bringing the magic of the generation-defining, blockbuster musical to the big screen and introducing global audiences to a spectacular new vision of the world of Oz.
To get customers ready, Xfinity is going pink and green and launching the ultimate entertainment destination for Wicked fans. Available across its devices, including Xfinity X1, Xumo Stream Box and Xumo TV, the destination features an interactive timeline of Oz’s history in pop culture, behind-the-scenes content, music and more.
“Wicked fandom runs deep across the nation, and we wanted to give our customers a destination where they can dive deep into the world of Oz as they get ready to see the film in theatres later this month," said Brynn Lev, Vice President, Programming and Partnership, Comcast. “Our Wicked destination is a great example of how we can leverage the capabilities of our entertainment platform to connect customers to the things they love most – sports, film, music – in unique and engaging ways.”
Accessible by saying “Wicked” into the voice remote, the destination features:
- Interactive timeline of events: Starting with the publishing of L. Frank Baum’s landmark novel The Wonderful Wizard of Oz in 1900 and ending with the November 22 premiere of Wicked, customers can browse an immersive timeline of events highlighting all the biggest moments in a cultural phenomenon that has captivated fans for generations.
- Trailers, specials, music and more: The destination will bring together a host of other Wicked-related programming, offering customers quick access to the famous soundtrack, the movie trailer, behind-the-scenes content, singalongs with Stingray Karaoke, YouTube playlists of fans’ viral reactions to their first time watching the trailer and more.
- Watchlists inspired by Elphaba or Glinda: Customers looking to embrace their inner witch can enjoy Elphaba- and Glinda-inspired watchlists, each featuring a different collection of movies and shows with fiery women who aren’t afraid to use their unique personalities to challenge the status quo.
- Wicked themes on X1: Customers looking to take their fandom a step further can customize their X1 viewing experience with one of four Wicked-inspired themes. Each theme changes key navigation features, such as the selection highlight used to orient customers as they browse through the experience, as well as the icon in the playback bar used to mark a viewer’s place in a show or movie. Team Elphaba? Change to a green theme. Team Glinda? Make pink a key color of your browsing experience.
- More coming soon: As the premiere date approaches, Xfinity will continue to bolster the destination with new content and collections, including exclusive interviews with the cast and crew, such as director Jon M. Chu and the Wizard himself, actor Jeff Goldblum, to discuss all things Wicked.