SVT New Product Column: 2024 Round Ups and Urban League of Northwest Indiana

SVT New Product Column: 2024 Round Ups and Urban League of Northwest Indiana

A square meal and a roof over our heads are things that some people take for granted. However, the reality is that food insecurity and housing instability are a challenge for many in Northwest Indiana. Strack & Van Til understands that a lack of health food and affordable housing is a critical health issue and that’s why the beneficiary of Strack & Van Til’s Checkout Challenge Round Up for the coming week will be Urban League of Northwest Indiana.

From Monday, May 6 through Sunday, May 12, customers across the Region can choose to round up their purchase to the nearest dollar when shopping at their local Strack & Van Til store. Those extra funds will be donated to the organization. 

Urban League of Northwest Indiana President and Chief Executive Officer Dr. Vanessa Allen McCloud notes that though the organization has many programs to offer, the proceeds collected from the Round Up will support efforts to provide Northwest Indiana citizens with food and rental assistance.

According to its mission statement, the Urban League of Northwest Indiana works to promote, encourage and enhance services to improve social, educational, and economic conditions of African Americans and other minority groups in Lake, Porter, and LaPorte Counties. (urbanleagueofnwi.org)

Dr. Allen McCloud says the Urban League serves approximately 10,000 annually with a variety of programs, events and support in addition to food and rental assistance.

“As President and CEO of the Urban League of Northwest Indiana, I am grateful to Jeff Strack and his team for providing this opportunity and supporting efforts that will improve the quality of life of all citizens,” says Dr. Allen McCloud.

Strack & Van Til continues their over 94-year tradition of philanthropy by raising funds through the Checkout Challenge Round Up program to help organizations in the communities they serve throughout Northwest Indiana. 

President and CEO Jeff Strack credits the success of the Checkout Challenge Round Ups to Strack & Van Til customer generosity and the commitment of Strack & Van Til employees.

“Giving back to the communities we serve is just naturally a part of Strack & Van Til’s culture. We are incredibly grateful to our customers who contribute to these Round Up campaigns and make a difference in the lives of so many people,” Strack says. “They are the ones who give back to the community. Our stores, with the help of our employees, simply provide our customers with an outlet to donate to some of their favorite local organizations.” 

Show your support for Urban League of Northwest Indiana by participating in Strack & Van Til’s Checkout Challenge Round Up. 

For more information on programs or to donate, visit urbanleagueofnwi.org. To learn more about Strack & Van Til’s community involvement, visit strackandvantil.com/company/community-involvement.