INFINITI’s origins are rooted in providing a car-buying experience that transcends the norms. Thirty-five years later, that guiding principle hasn’t changed. For the second consecutive year, INFINITI earns the number two spot among premium brands in the J.D. Power 2024 U.S. Sales Satisfaction Index (SSI) StudySM.
For 13 consecutive years, INFINITI has ranked as a top five premium brand in SSI, with an 840 overall score for 2024 – outperforming the premium average of 818. INFINITI placed second in the Premium SUV category, which will continue with the all-new 2025 INFINITI QX80.
"As we celebrate 35 years of INFINITI this month, we are proud of our INFINITI retailers, and the teams that support them, for consistently delivering a superior car-buying experience," said Bob Welby, senior director, Operations, INFINITI USA. "Our goal is to be the most seamless premium brand to do business with and – thanks to our retail network – we continue to deliver."
The focus on the client experience includes programs like INFINITI NOW, where clients can begin the car-buying experience online and connect with a local retailer. Additionally, INFINITI retailers led the industry for technology used throughout the sales process, including INFINITI’s patented ICAR-XTM sales and service app. Vehicle delivery, negotiation, sales paperwork and retailer facility contributed to INFINITI’s performance.
J.D. Power's SSI Study provides a comprehensive analysis of the new-vehicle purchase experience from the client perspective. The study measures buyer and rejector satisfaction across eleven factors – some of which are: delivery process, retailer personnel, negotiation, facilities, and retailer websites.
