Currie Motors Ford of Valpo is known for many things, but maybe most notably for their trucks. In the arena of trucks and SUVs they’re proud of their extensive knowledge and expert status on the subject.
From their employee training to the inventory they keep on hand, it’s clear they take trucks seriously. With multiple styles and price points, they have something for just about everyone, making them the destination to go for a new vehicle.
“We’re truck central,” said Adam Hernandez, General Sales Manager of Currie Motors Ford of Valpo. “For us, Currie Motors and trucks go hand in hand.”
It isn’t always enough to be knowledgeable and well trained, though. To keep customers happy and looking for more, they’ve spent time and money to carry a great inventory of lifted trucks. With such a fun inventory on hand, they’ve found some great ways to not only bring impressive vehicles to their customers, but also create some amazing customized trucks that show some serious personality.
“The customer gets a unique custom vehicle that’s a reflection of their character and personality,” explained Leo Sfikas, General Manager. “You want to make a statement. That’s part of the reason for the fascination with modifying vehicles.”
Hernandez furthered the point, explaining how Currie Motors Ford of Valpo has recruited the right individuals who make these modifications possible.
“Our upfit packages are under warranty and meet most manufacturer guidelines,” explained Hernandez. “So, we can still tell our customers when they buy a truck from us and it’s lifted, that they do have that same peace of mind as someone who bought a new stock F150.”
Reflecting on personality is something Currie Motors Ford of Valpo understands all too well. Outside the dealership they keep a lifted truck wrapped with the symbolism of their own choosing. This behemoth of a vehicle serves as their mascot and draws a lot of attention to the dealership, often prompting people to stop and ask if they can take photos with it.
“The truck is our mascot and it describes us,” said Sfikas. “It shows who we are and our whole mindset, we pride ourselves on being truck experts.”
Understanding that a truck is an extension of the owner, they get that everyone wants something unique. Finding the perfect truck matters for the clients that have unique tastes.
“I think our mindset perfectly conveys the message that it’s not just an appliance you’re purchasing, it’s an extension of yourself. We get it. You’re getting something you’ll keep for a while, no matter what that is,” said Hernandez. “If we have that perfect truck, they’ll come out for it.”
Big or small, sporty or rugged, Currie Motors Ford of Valpo can help anyone find the truck that fits their personality and price range. As experts in the field, they’re able to provide insight, customization, and a whole lot of inventory for anyone looking to find something new or pre-driven.
