Description
Will update Porter Health Care System's Website with copy and graphics; write copy for publications; write press releases; monitor effectiveness of marketing and public relations initiatives. Performs all writing and design for employee e-newsletter, medical staff newsletter and community e-newsletter. Identifies new information for Website updates. Identifies topics and sources for publications. Researches, interviews and writes press releases. Takes photographs, creates basic graphics, coordinates video productions. Performs frequent Website maintenance. Actively monitors Google analytical and recommends changes to increase site traffic and reduce bounce rates. Ensures brand consistency and effectiveness of all copy. Understands the concept of integrated marketing campaigns and the critical role of timely consumer focused content and copy writing. Has a flair for writing with an understanding of what works on the Internet vs. e-newsletters vs publications vs collateral.
Qualifications
Bachelor's Degree in Journalism, Public Relations, Communications or related field from an accredited college or university required. Two to four years of experience and demonstrated skills in the following areas: research/report writing, verbal communication, editing/proof reading, graphic creation, optimization of on-line media, web site editing and production, and general messaging.
- Strong writing skills.
- Excellent writing and research experience with understanding of what works on the Internet.
- Self-directed, takes initiative, can meet multiple deadlines, comfortable with graphic design.
Preferred applicant will possess experience in the health care industry.
Job Marketing Primary Location: IN-Valparaiso
Organization: Porter
Working Location: Valparaiso, Indiana
Shift: Day Shift
Forecasted paid hours per shift: 8
Forecasted hours per pay week: 40
Employee Status: Full-time
For more career opportunities with Porter Regional Hospital, click here: http://www.porterhealth.com/about/careers/hospital-opportunities